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"Relationship building is the key difference between social media marketing and more traditional marketing forms. Social media is personal."

#BlueGlassFL, Social Media, and Making Connections


Never doubt the power and value of the relationships in life and business. Case in point, thanks in part to a series of serendipitous connections I decided to attend the BlueGlass FL conference.

This strange series of events started quite some time ago. My mother-in-law was visiting us from Oklahoma, and she had never been to Key West. So, we packed up the whole family and went on a little road trip for the day. At dinner time I hopped on my personal Twitter account on my iPhone to comment on how much I enjoyed my afternoon in Key West and hoped to return soon for a longer visit. A few minutes later a response came back from a complete stranger that I should consider staying longer than a weekend. I love a good conversation, so I responded back. That initial contact led to adding a tourist company in Key West as a social media client.

What does this have to do with BlueGlass? Hold on, I’m getting to that.

As part of my service to that particular company, I was tracking tweets mentioning Key West. Anything that looked like someone visiting on vacation, I sent a friendly reply. One person in particular mentioned that he was putting in some work time while in Key West. Well, I HAD to respond to that! It’s Key West, after all. The very nice gentleman on the other end appreciated my comment and asked if I knew of any good places on the island for dinner. I was happy to oblige. By the time I’d sent him and his family on a jet ski tour around the island, we had become friends.

That friend was the President of aimClear, Mr. Marty Weintraub. Just goes to show that when you extend the hand of friendship, you always wind up in a winning situation. Mr. Weintraub started following my various social media accounts and became interested in what was being accomplished.

On Nov. 2 & 3 I will be joining aimClear's Manny Rivas at the Hard Rock Hotel and Casino in Ft. Lauderdale, Florida to provide live tweet and blog coverage of BlueGlass FL for the aimClear Blog. El Presidente, Marty Weintraub, will also be present to speak on Nov. 3rd in a session titled, "Advanced PPC Tactics : Styling & Profiling!" The conference promises to be a blast with tons of great information and networking opportunities.

This is exactly why I’m so plugged-in to Twitter, Facebook, WordPress, and social media in general. I LOVE what I do. Every day is a new opportunity to reach out and make connections with all kinds of people from around the world. So, live your life with arms wide open and never fail to be a friend.